We understand the business
What you sell, to whom, how your customer decides and who the direct competitors are. Without that, any website is a well made guess.
For Start-ups
Your first presence online, built to support growth
Website, online store or app, made so that in two years they do not have to be rewritten from scratch. No bought templates, no code you cannot carry forward, no dependence on us.
The situation
The most expensive website is the one you build twice
The pattern repeats. A start-up takes the cheapest option, because the budget is small and because nobody yet knows whether the idea will catch on. A template is bought, filled with whatever exists at the time, and launched.
It works for a year. Then the real requirements arrive: an order flow has to be added, an invoicing system has to be connected, the way products are presented has to change, a second language is needed. And every time the answer is that it cannot be done without breaking something else, because the template was never designed for it. It ends in a complete rebuild, which means paying a second time, usually more than if it had been done properly at the start.
We are not saying you should invest like a large company from day one. We are saying that the structural decisions taken in the first month decide whether in two years you add a feature in a week or rebuild everything.
What we build
Four directions, each with its own conversation
Most projects start with one and grow into another. We treat them as pieces that connect, not as services sold separately.
Website design
The site that explains what you do and persuades somebody to contact you. Structure built on visitor intent, copy that says something concrete, good speed from day one and a correct SEO foundation, not one added later.
See the detailOnline store
Real selling, not a catalogue with a button. A short order flow, payments and delivery integrated with the providers you use, synchronised stock, automatic invoicing and a product page built to convert.
See the detailMobile app
When the product genuinely calls for an app, not when it sounds good in a pitch. We first discuss whether a well built mobile site solves the same thing at a tenth of the budget, then we build.
See the detailUI/UX design
How it looks and, more importantly, how it is used. Information architecture, the flows a user passes through, the component system everything else is built on. Done before the code, not on top of it.
See the detail
How we work
From conversation to launch
No surprises at the end and no invoices for unapproved work. Every stage closes with something you can see and approve.
Structure and content
Which pages, in what hierarchy, what each says. SEO is decided here, not at the end. You get the outline in writing before design begins.
Design on real content
Mockups with your text and images, not placeholder text. A design that looks good on fake content collapses on the real thing.
Build
On a staging environment you can access at any time. You see progress rather than waiting a month for a presentation.
Pre-launch checks
Speed measured, forms tested, behaviour on real phones, indexing configured, analytics connected. The full list, ticked off together.
Handover
Access to everything, documentation on how it is administered and a session where we actually show you. Not a PDF sent by email.
Included in every project
The things nobody asks for, and all of them matter within a year
| Item | Why it matters |
|---|---|
| Speed measured, not promised | You get the pre-launch figures, on mobile and desktop, from real data, not a screenshot of a green score |
| Complete SEO foundation | Heading structure, clean addresses, structured data, sitemap, indexing configured. Added later, this costs three times more |
| Responsive tested on real devices | A browser simulator does not reproduce the keyboard covering the order field on an old phone |
| Baseline accessibility | Contrast, keyboard navigation, form labels. It is also a growing legal obligation, not just good practice |
| Security by construction | Correct permissions, protected forms, everything current at launch, backup configured before day one |
| Code somebody else can take over | Structured and commented. The test is simple: if tomorrow you work with another developer, how long does it take them to understand it |
| Full ownership | Domain, hosting, code, accounts, all in your name from the start |
What we do not do
We do not build on bought commercial templates unless the budget requires it and you understand what you lose. We do not add plugins to tick a requirement without measuring what they cost in speed. We do not launch with placeholder text. And we do not promise timelines we know are unrealistic in order to win the project, because the delay shows anyway, just later and with more frustration.
After launch
A website is not a finished object
Launch day is the beginning, not the end. From that moment security updates appear, vulnerabilities get published for the components you use, speed degrades as content is added, and the way Google evaluates pages changes.
You have two sensible options. You take it over, and we show you exactly what needs watching and at what rhythm. Or you move onto a subscription and stop thinking about it. What we do not recommend is the third option, the one where nobody looks after it, because it invariably ends in a compromised site or a collapse in search you notice months later.
Frequently asked questions
How long until my site is live?
A well built brochure site normally takes four to six weeks, of which almost half is content: text, photographs, products. An online store with payments and delivery reaches eight to twelve weeks. The short timelines you see in quotes are only achievable with templates your competitor also has.
What if I do not have the copy yet?
That is the usual situation, not an exception. We give you the structure of every page: which sections, in what order, what each has to say and roughly how many words. You can write on that outline yourself, or we write it as separate work. What we do not do is launch a site with placeholder text and call it finished.
Will I be stuck with you after launch?
No. You get full access: code, hosting, domain, accounts. If tomorrow you want to work with somebody else, you leave with everything, no argument and no release fee. We stay because it is worth it, not because you have no way out.
Why not build on a ready made template?
Sometimes we do, when the budget calls for it and we tell you clearly what you lose. A commercial template ships with ten times more code than you use, which means a site that is slow from day one and cannot be made fast afterwards. For a start-up still building its image, speed and the impression made in the first three seconds are worth more than the saving at the start.
What happens after launch?
A site that is launched and left alone degrades: plugins go unpatched, vulnerabilities get published, speed drops, content stops reflecting what you sell. You can take over maintenance yourself and we show you exactly what to do, or you move onto a maintenance subscription and stop thinking about it.
Tell us what you want to build
A half hour conversation usually settles whether it makes sense to work together and roughly what it means in budget and time. No sales presentation.