Define the result
What a customer means to you and what they are worth. Without that figure, nothing can be said about whether any campaign worked.
For Marketing
Traffic that turns into customers, not into charts
Branding, landing pages, content SEO and email, built on real measurement. Every change has a number before and a number after, so you know what worked and what did not.
The situation
Traffic is not the objective. It never was.
The most common marketing report we see shows an increase in visitors and stops there. Nobody asks how many of them did anything, what each one cost, or whether the people who bought actually came through the channel the budget is being spent on.
It ends up that way because traffic is easy to measure and easy to present, while conversion is uncomfortable: it requires forms to be tracked correctly, sources to be attributed honestly, and somebody to accept that a beautiful campaign produced nothing.
We start from the other end. What counts as a result for your business, what it is worth, how many you have now and where they come from. The rest, meaning what we write and where we spend, is decided from those numbers.
What we do
Four directions that support one another
One on its own rarely makes sense. A good landing page with no traffic has nobody to talk to, and traffic without a page that converts is money thrown away.
Branding and visual identity
How you look and what you promise, consistent everywhere. Logo, palette, typography, tone, plus the rules that keep material made by somebody else a year from now still looking like you.
See the detailLanding pages
Pages built for a single action. Structure based on visitor intent, arguments in the order objections arise, a short form and correct measurement of what happens on the page.
See the detailSEO and content strategy
Which keywords are worth competing on, which pages you are missing compared to competitors, what gets written and in what order. The technical side is covered separately, under maintenance.
See the detailEmail marketing
The only channel you genuinely own. Correct address collection, automated sequences, segmentation and, the part almost everybody misses, the configuration that gets your mail into the inbox.
See the detail
The method
How we get to a better number
Fix the measurement
In most cases tracking is wrong before we start: forms not recorded, sources misattributed, conversions counted twice. That gets solved first, otherwise the rest is fiction.
Find the leak
Where you lose people: they never arrive, they arrive and leave immediately, they reach the form and abandon it, or they buy once and never return. Each situation calls for something different.
Change one thing at a time
Five simultaneous changes make it impossible to know which one worked. We go in sequence, with measurement in between.
Let the data accumulate
A conclusion drawn after three days and forty visitors is noise. We wait until the number means something.
Keep what worked
And drop what did not, including when the idea was ours. The report also says what we tried without success.
The boundary
Where marketing ends and the foundation begins
There is a limit beyond which no copy and no campaign can compensate. If the page loads in eight seconds on a phone, most of the visitors you paid for leave before seeing the first argument. If Google does not index half your pages, no keyword strategy has anything to apply itself to. If your email lands in spam, the best sequence in the world is read by nobody.
That is why we measure the foundation first and tell you honestly when the problem is not a marketing one. Sometimes the right conclusion is not to spend on campaigns yet, but to fix the website. It is a recommendation that earns us less in the short term and the only one that makes sense.
Who covers what
Site speed and technical SEO, meaning indexing, canonical addresses and structured data, are handled under WordPress Maintenance, where they are written out in detail. What stays here is content, message and channels. We keep them apart deliberately, so each page answers a single question and does not compete with the other in Google.
What you get every month
- Real results, meaning enquiries and sales, not just visitors
- Cost per result, broken down by channel
- What changed this month and what effect it had, with the figure before and after
- What we tried that did not work, plus what we learned
- Where most people are lost on the way to conversion
- The recommendation for next month, ordered by expected impact
Frequently asked questions
What is the difference between SEO here and SEO under maintenance?
They are two halves of the same problem. Maintenance handles the technical side: indexing, canonical addresses, structured data, speed. Here we work on content and authority: which keywords to go after, which pages you are missing, what gets written, how you earn links. A technical foundation without content does not rank, and content on a broken foundation ranks even less.
Do you guarantee a conversion rate?
No, and nobody honest does, because it depends on the offer, the price and the market, that is to say on things we do not control. What we guarantee is that we measure what happens now, change one thing at a time and show you the figure before and after every change. Without that, any improvement is a story.
Do we need to work on the technical side as well?
It depends where you are starting. A perfectly written landing page that loads in eight seconds loses most of its visitors before they see the copy. We measure first and tell you whether the problem is the message or the foundation. Sometimes the honest answer is that you do not need a campaign, you need a website that works.
How long until results show?
A new landing page gives signals within two weeks, as soon as it gathers enough traffic to mean something statistically. Email marketing produces from the first well made campaign. Content SEO is measured in months rather than weeks, and anyone promising otherwise is selling something they cannot deliver.
Do you write the content?
The structure, the headings, the descriptions and the concrete recommendations are part of the work. Writing articles at volume is quoted separately, because it is recurring work and it would be dishonest to include it open ended in a fixed price.
Let us see what your numbers say
We look at what you have now, tell you where people are being lost and what is worth changing first. Concretely, with data rather than impressions.