Website design for companies

The starting point

A brochure site has exactly one job

To turn a stranger who arrived by chance on your page into a person who contacts you. Everything else, how beautiful it looks, how many animations it has, how modern it feels, matters only insofar as it serves that.

Most brochure sites fail for the same reason: they are organised the way the company is structured, not the way the visitor thinks. They have a menu with Home, About us, Services, Portfolio, Contact, and inside those pages they talk about the company. But the visitor did not come to learn about you. They came with a problem and they check, in about fifteen seconds, whether you are the one who solves it.

That is why we always start with the question of who arrives on the site, what they are looking for and what they need to see in order to trust you. The structure comes out of the answers, not out of a template.

Structure

What each page contains and why

We do not invent pages to make the site look bigger. Each exists because it answers a concrete question in the visitor's head.

The role of each page in a brochure site
Page	The question it answers	What it must contain
Home page	What do you do and is it for me?	The value proposition in the first seconds, proof that you genuinely exist, clear routes to the service pages. Not a carousel of stock photographs
Service pages	How exactly do you solve my problem?	One per service, not all together. These are the pages that catch searches and persuade. Most of the work sits here
Case studies	Have you done this for somebody like me?	The situation, what you did, what resulted, with numbers where possible. A gallery of logos convinces nobody who is comparing seriously
About	Who am I dealing with?	Real people, with names and faces. It is the most visited page before a contact in services where trust matters
Contact	How do I reach you and what happens next?	A short form, every contact option, plus what happens after you send. Left unstated, many people do not send
Required pages	Are you legally in order?	Privacy policy, cookies, terms, company identification details. Required by law and checked by attentive visitors

What we leave out

A carousel on the home page, because it has been measured for years that almost nobody reaches the second slide, while the first occupies the most valuable space on the site. Windows that appear over the content in the first few seconds. Scroll animations that delay the text. An automated chat asking how it can help before the person has had a chance to read anything.

The technical foundation

What gets built underneath

The part nobody sees, and the part that decides whether the site is found, whether it loads, and whether in two years it can still be modified.

Speed, measured before launch

We do not promise, we show the figures. Images in a modern format, served at the size right for each screen. Fonts limited to the weights actually used and loaded without the text disappearing. Critical CSS delivered immediately, the rest deferred. Third party scripts reduced to what genuinely contributes.

Every added kilobyte has to justify its cost. A brochure site that needs three megabytes to display a heading and three paragraphs is badly built, however good it looks.

SEO by construction, not added afterwards

One page per search intent, a correct heading hierarchy, clean and stable addresses, valid structured data, sitemap and indexing configured, internal links carrying authority where it is needed.

All of this costs almost nothing if done during the build and becomes a partial rebuild if added on top of a finished site. It is exactly why the structure is decided before the design.

Mobile, tested on real phones

More than two thirds of visitors arrive on a phone, and that is where the problems a browser simulator does not show appear: the keyboard covering the field, a tap target too small for a finger, text running off the screen on rotation, a menu that will not close.

We check on real devices, including older and slower ones, because those are exactly what your customers have.

Baseline accessibility

Contrast sufficient for the text to be read in sunlight, complete keyboard navigation, correct form labels, alternative text on images, a structure a screen reader can work through.

It is not only fairness towards people with disabilities, though that would be enough. It is also an expanding legal obligation, and it overlaps almost entirely with what helps SEO.

The stages

How you get from nothing to a published site

Discovery

Who buys, how they decide, who the direct competitors are and what each does better or worse. One session, plus our own research.

Structure and keywords

Which pages, in what hierarchy, which addresses, what people search for each. You get the outline in writing and approve it before any design starts.

Content

The text and images, written on the approved structure. The longest stage and the only one that cannot be rushed without it showing.

Design on real content

Mockups with your actual text. A design that looks good on placeholder text collapses when the eight word heading arrives.

Build

On a staging environment with permanent access for you. You see daily progress, not a presentation in three weeks.

Checks and launch

Speed measured, forms tested, redirects from the old site, indexing, analytics. The full list, ticked off together before publishing.

What you get at handover

The published site, with the domain and hosting in your name
Full access: administration, code, hosting, domain, every account created along the way
The pre-launch speed measurements, on mobile and desktop
Search Console and analytics configured, with the sitemap already submitted
Redirects from the old addresses, if you had a site before
Backup configured and verified by restoration, not merely switched on
Documentation on how the editable areas are managed
A session where we actually show you, with your questions

After launch

A site left alone degrades: components go unpatched with published vulnerabilities, speed drops as content is added, forms break without anyone noticing. You can take it over and we show you exactly what needs watching, or you move onto a maintenance subscription. What we do not recommend is the version where nobody looks after it.

Frequently asked questions

What does a website cost?

It depends almost entirely on how many pages of distinct content there are and how much of the text and photography already exists. A five page site with materials ready costs a fraction of a twenty page one where all the content has to be built. We give you a firm estimate after a half hour conversation in which we find out exactly what you have and what is missing.

Why does it take four to six weeks?

The build itself is the short part. The time goes on content: what each page says, which photographs there are, what proof you have that you do what you say. Sites delivered in five days are templates with the text swapped, and that shows both to visitors and to Google.

Can I manage it myself afterwards?

Yes, and that is the point. The areas that change often are editable without technical knowledge, and at handover we run a session where we actually show you rather than sending a manual. What we do not recommend is leaving the page structure completely free, because that is exactly how a good design falls apart in six months.

Do you write the copy?

We give you the structure of every page: which sections, in what order, what each has to say and roughly how many words. Many clients write it themselves on that outline, because nobody knows the business better. If you prefer, we write it, as separate and separately quoted work.

What happens to the old site and its Google positions?

We inventory it before anything else: which addresses exist, which bring traffic, which are indexed. Every old address gets a 301 redirect to its new counterpart. Without that step, a new site means losing visibility built over years, and recovery takes months.

Tell us what you sell and to whom

A short conversation is usually enough for us to give you a firm estimate of budget and time, plus the structure we would build.

Request an estimate

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A website that brings enquiries, not just visits