A short order flow, payments and couriers integrated with the providers you use, synchronised stock, automatic invoicing and product pages built around what the buyer asks before pressing buy.
The figure has been steady for years, both in Romania and abroad. What changes from store to store is the reason, and the reasons are almost always the same few: delivery costs that appear only at the last step, being forced to create an account in order to order, a form with fourteen fields, the missing preferred payment method, or simply a page that loads too slowly on a phone.
None of these have anything to do with how beautiful the store looks. All of them come down to concrete decisions in the order flow, and all of them can be measured and corrected.
That is why building a store does not start with design, but with the journey a person makes from the product page to order confirmation, and with what happens at every point where they might give up.
| Step | Why people give up here | What we do |
|---|---|---|
| Product page | They cannot find the answer to a question and go looking elsewhere | Photographs showing the product from the angles that matter, complete specifications, real stock, delivery time shown, delivery cost estimated already here, reviews if they exist |
| Add to basket | It is not clear what happened, or they are thrown out of the flow | Visible confirmation without a page change, with an obvious route both to the basket and back to browsing |
| The basket | A total appears that they were not expecting | The complete total, delivery included, calculated here. Quantity changes without reloading the page. No costs appearing later |
| Delivery details | A long form and being forced to create an account | Guest checkout by default. Only the genuinely necessary fields. Address autocompleted from the postcode. Saved for a return visit |
| Delivery | Their courier or preferred option is missing | Every real option, with price and time for each. Locker pickup where it makes sense, because in Romania many people prefer it |
| Payment | Their method is missing, or they do not trust it | Card, cash on delivery, transfer, instalments where it makes sense. Trust signals visible exactly at the point of decision |
| Confirmation | They do not know what comes next and start to worry | A thank you page with the order number and next steps, an immediate email, notifications at every status change |
Most stores are tested only on the happy path: product in stock, card that works, valid address. But the money is lost in the other situations. What happens when the card is declined, when the product sells out between adding to basket and payment, when the connection drops at confirmation, when somebody presses the pay button twice. All of these are tested explicitly, because each one, untreated, means either a lost order or a duplicated one.
A store that does not communicate with the rest of the business creates manual work every day, and that work grows in exact proportion to your success.
The processors used in Romania, with card payment directly on the page rather than through a redirect that frightens off half the buyers. Cash on delivery, bank transfer and instalments where the basket value justifies it. Refunds can be issued from the admin, without entering another system.
A direct connection to the courier companies: cost calculated automatically from weight and destination, the waybill generated from the admin, tracking sent to the customer without intervention. Locker networks included, because a significant share of buyers prefer them and look for them explicitly.
The invoice is issued automatically on order, in the system your accountant already uses. Series are respected, credit notes for returns are generated correctly, and the monthly export no longer means somebody copying data from one file into another.
Synchronised in both directions with the physical shop or the other channels you sell on. Without that, you sell products you no longer have, which means cancelled orders, upset customers and bad reviews that stay for years.
A store raises problems a brochure site does not have. Filters generate thousands of nearly identical addresses that waste your crawl budget. Category pages compete with product pages on the same terms. Sold out products stay indexed and lead people to pointless pages.
All of these have concrete solutions: canonicalisation rules on filters, unique category descriptions, correct handling of discontinued products, product structured data with price, availability and reviews, which earns you rich results in Google.
Visitors who use internal search buy several times more often than the rest, because they already know what they want. And they are the most commonly ignored: the default search on most platforms does not tolerate a typo, does not understand synonyms and finds nothing if you type without diacritics.
We make it work, with suggestions as you type and results that account for stock. Then we track what is searched for and not found, because that list tells you exactly which products to bring in.
For most stores in Romania, WooCommerce on WordPress, because it has mature local integrations for payments, couriers and invoicing, and you remain the owner of everything. For high volume or special requirements we discuss alternatives too. What we do not do is push you towards the platform on which we earn a commission.
Eight to twelve weeks for a serious store. The build itself is the predictable part. The time goes on product content, on integrating with the systems you already use, and on testing the order flow in the situations that go wrong, which is exactly where the money is lost.
The limit is not the number but the structure. A thousand well organised products are easier to manage than a hundred thrown together. We discuss from the start how they are grouped, what attributes they have and how they are filtered, because rebuilding the product structure after launch is among the most expensive interventions there is.
They get connected. A placed order generates the invoice in the system you already use and reduces stock automatically. If you also sell in a physical shop or on another channel, we synchronise in both directions, because otherwise you sell products you no longer have, and that costs more than the integration.
We put the structure in place: terms and conditions, a returns policy with withdrawal rights, the privacy policy, cookie notice, company identification details, correct information about price and delivery before payment. The legal texts you validate with a lawyer, because we are not legal consultants and we will not pretend to be.
From a few answers about products, couriers and invoicing it becomes clear fairly quickly what the project means in budget and time.