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Guides about websites, written to stay valid

Security, speed, email, visibility in Google and AI, online stores, legal obligations. Explained for people who run a business, not for developers.

SEO and visibility

How your site gets into ChatGPT, Claude and Perplexity answers

There is no form where you submit your site to ChatGPT. AI visibility comes from unblocked bots, content readable without JavaScript and a Bing index that is switched on.

10 min read
Strategy and legal

Legal requirements for a website in Romania: a practical guide

Company details, GDPR, cookies, forms, online store obligations and accessibility for a site aimed at Romania, with references to the laws and a checklist.

10 min read
Infrastructure and email

How to move your site without losing rankings, email and orders

Moving a site is not a file copy. Redirects, MX records, API keys and the orders placed during the move are the things that get lost without anyone noticing in time.

10 min read
Online stores

Online store: what to automate first and in what order it pays off

At 5 orders a day manual processes work. At 30 they don't. What to automate first, by frequency and the cost of a mistake, and how you see when it has paid for itself.

10 min read
SEO and visibility

Pretty site with little text or clear content? What Google sees

A full-width image, a four-word slogan and a button look good in the presentation. Google has nothing to index in them, and the visitor leaves with their questions unanswered.

11 min read
Performance and maintenance

The site is done. Who maintains it, and what is real maintenance?

A site is not a finished product, it is a service that keeps running. What real upkeep means, point by point, and how to check in 15 minutes whether yours exists.

10 min read
Security

Website security in levels: what each one stops and what it costs

Website security is not a switch you turn on or off. It is a set of measures on three levels, each with what it stops, what it does not stop and what it costs you in money and time.

10 min read
Performance and maintenance

Website speed, explained for people who don’t write code

The three values Google uses for speed, what usually breaks them and how to check them yourself, without being a developer.

10 min read
Infrastructure and email

Why not to run your own email server, and what to use instead

Delivery is what counts, not sending. What Gmail, Outlook and Yahoo require from senders, and why people's mailboxes and the site's automated emails belong on different services.

10 min read
Strategy and legal

WordPress or custom software? Honest criteria for choosing

The choice is not about technology but about how standard your process is and how much it will change. How to find out which camp you are in before you pay.

10 min read

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