Case study

Cadibo: an 8,000-product store, fast and easy to manage

A B2B store for personal protective equipment, with thousands of products, tens of thousands of size and colour variations and suppliers with their own feeds. We rebuilt it on WooCommerce, from design to server, so it is fast for customers and simple to keep up to date for the team.

Client: Cadibo Safety Group
Industry: Protective equipment, B2B
Period: July – September 2026
What we did: Design, development, performance, SEO, security, maintenance

Visit cadibo.ro Want the same for your store?

cadibo.ro home page on desktop: categories with direct actions and a mega menu — Home page, desktop. Main categories have direct actions; the menu is a mega menu with images.

100Lighthouse desktop, home page (98 on the product page)

60 msserver response, cached pages

15,276product codes synced automatically from the supplier feed

3.8 s → 1.25 srendering a category page, without cache

Starting point

A huge catalogue, hard to use and hard to maintain

Cadibo sells personal protective equipment to companies: over 8,000 products, almost all with sizes and colours, from T-shirts and boots to power tools and fire safety gear. The old store had grown as products were added, without a structure designed for that volume.

Every colour was a separate product: a T-shirt in 12 colours appeared 12 times in listings, and the customer never saw all the options in one place.
Supplier stock and prices were kept by hand, so they were either outdated or made up so orders would not get blocked.
Listing pages rendered slowly, product cards carried useless data, and on mobile the site was not designed for fingers.
There was no pricing rule: for one supplier, VAT ended up applied twice, and the sales team complained about “doubled” prices.

What we did

Five directions, one store

WordPress with WooCommerce and Avada, so the Cadibo team can edit pages themselves, plus custom code where off-the-shelf plugins stop.

Design and experience

Responsive on mobile, designed for touch rather than adapted from desktop.
Home page with the main categories and direct actions.
Mega menu with images, on desktop and mobile, tuned for 250 categories.
Product card with everything needed: price with and without VAT, colours, sizes, add to cart from the list.
Product page with colours as swatches, sizes as buttons and a photo for every colour.
Customer account organised around orders; single-page checkout, fast and clear.

Functionality

Integrated online payment, with automatic invoicing.
Delivery via FAN Courier, with shipping rates calculated at checkout.
Sign in with Google, for customers who order often.
Supplier feeds: products, prices and stock updated automatically every few days, with an explicit pricing rule and new products created on their own.
An admin tool that merged 1,732 “one per colour” products into 630 products with variations, with redirects for the old addresses.

Performance

Page cache with WP Rocket, including for logged-in customers, with automatic warm-up of category pages.
Redis for the object cache.
Imagify for optimised images and WebP.
Custom code reviewed: cards no longer carry useless data (a listing page's HTML went from 1.3 MB to 0.6 MB).

SEO

All templates on the right structure: titles, heading hierarchy, product structured data.
Google Analytics, Search Console and Bing Webmaster Tools connected.
301 redirects for every old product and category address.
SEO score 100 and best practices 100 in Lighthouse.

Security and infrastructure

Two-factor authentication for administrators.
Application firewall, unneeded communication channels closed.
Everything containerised on a dedicated server, with daily backups.
Transactional email through a dedicated SMTP service, so the company's addresses and IP never land in spam.

On screen

What it looks like now

cadibo.ro home page on mobile — Home page, mobile.

Category menu on mobile, with images — Category menu on mobile.

Product page on mobile: colours, sizes, price with and without VAT — Product page on mobile.

Category listing on desktop, with product cards — Category listing: price with and without VAT, colours, size and cart, straight from the card.

Product page on desktop, with a photo for every colour — Product page: a photo for every colour, out-of-stock sizes are crossed out.

Results

Measured numbers, not estimates

What we measured	Before	Now
Lighthouse desktop, home page	–	100 (98 on the product page)
Server response, cached pages	–	60 ms
Rendering a category page, without cache	3.8 s	1.25 s
HTML of a listing page	1.3 MB	0.6 MB
Products in the catalogue	8,106, with duplicates per colour	5,885, one product per model with all colours
Supplier codes synced automatically	0, all by hand	15,276, every 5 days
Visual stability (CLS)	–	0

How we measuredLighthouse 12, desktop preset, on the live site, 5 September 2026. Rendering times come from server profiling of the same category page before and after the optimisations. Product and code counts come from the store's database.

What the client says

For us, CodeZeep is like an in-house IT department, not someone who built something and left. They advise us along the way, come up with ideas that are genuinely worth following, and the budgets are fair and kept to. The store is now fast and easy to manage, and our sales colleagues work with prices and stock they can trust.

Robert ȘerbanSales Manager, Cadibo Safety Group

Do you run a store with many products?

Tell us what gets in the way: speed, administration, suppliers, orders. We will tell you within one working day whether we can help, and how.

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