Case study

fies.ro: a multi-supplier store with personalisation and gift cards

The store of the Together for Education and Health Foundation at the “Carol Davila” University of Medicine and Pharmacy: medical apparel, university merchandise, fashion and courses. Products come from three different suppliers, can be personalised with embroidery and can be paid for with gift cards. We rebuilt the design and wrote the order flow around the way they actually work.

Client: Together for Education and Health Foundation (UMFCD)
Industry: Online store, education and health
Period: August – September 2026
What we did: Design, development, multi-supplier orders, migration, security

Visit fies.ro Do you sell from several suppliers?

fies.ro home page on desktop with the product mega menu open — Home page with the mega menu open: the three product families and their subcategories, with product counts.

3suppliers, each with its own warehouse and parcel in the same order

4dispatch points, in three cities

553size and colour variations, across 36 products

0waybills copied by hand: generated from the order, tracking goes to the customer

Starting point

One order, three suppliers, a lot of manual work

FIES holds no stock: lab coats come from a medical apparel manufacturer, merchandise from a print shop, fashion items from a third partner. A single customer order can mean three parcels from three cities. The old site knew one sender and one waybill per order; the rest was handled by email and copy-paste: each supplier generated the waybill in another system, someone copied it into the site, then checked daily whether the parcel had arrived.

Product personalisation (embroidered name, specialty, logos) was requested in the notes field and easily lost.
The gift card came from a plugin that had left empty pages behind and a coupon consumed all at once, whatever its value.
English strings throughout the store, unformatted order emails, a default 404 page.
The site sat on shared hosting, without automatic backups, with administrator accounts lacking two-factor authentication.

What we did

The order follows the suppliers, not the other way round

WordPress with WooCommerce and Avada, plus a custom plugin for everything about suppliers, parcels, personalisation and gift cards.

Multi-supplier orders

The order is split automatically into parcels, one per supplier; the customer sees in their account what is in each parcel and where it is, like on the big marketplaces.
Each supplier gets only their products by email and opens the order with their own account, where they see and update their part.
Sameday waybill generated from the order for each parcel, from the supplier's warehouse (four dispatch points: Bucharest, Popești-Leordeni, Târgu Mureș), with a choice of home delivery, easybox locker or pickup point.
When every parcel has a waybill, the order moves to “shipped” by itself and the customer receives the tracking codes; an automatic process asks the courier every hour and marks the order “delivered”.
Shipping cost depends on the option chosen: 32 lei to the door, 23 lei to a locker, free above 600 lei, calculated at checkout.

Personalisation and gift cards

Per-product personalisation (name, specialty, logo, position), priced per option, on the product page and in the quick-add window; defined once and copied to new products from a menu.
The options reach the order, the supplier's email and the invoice, with the lead time shown to the customer.
A custom gift card: the customer picks the amount, the card is an image generated on the spot and sent by email, and the balance can be spent across several orders, with a balance check page and management in WooCommerce.
Size charts per product, back-in-stock notifications, reviews, product sets.

Design

Home page, header, footer and mega menu rebuilt, with a custom icon set.
Single-page checkout with clear steps and payment kept to the essentials; no card saving on the site.
Customer account with orders by parcel, a custom 404 page, returns and personalisation pages.
The whole store in Romanian, with diacritics, including plugin strings and emails.

Functionality

Card payments through Banca Transilvania, automatic invoicing through SmartBill.
Sign in with Google.
Formatted order emails, with a copy to the foundation.
Courses and medical conferences with quote requests, in the same structure.

Migration and security

Moved from shared hosting to our own server, containerised, with the certificate issued before the DNS change, so no downtime.
Cloudflare in front, application firewall, daily backups of database and files.
Two-factor authentication for administrators, separate supplier accounts with limited rights.
Dedicated SMTP for the store's emails.

On screen

What it looks like now

fies.ro home page on mobile — Home page, mobile.

Product page on mobile: photo, title, price and options on the first screen, with the sticky add-to-cart bar — Product page on mobile, after optimisation: photo, price and options on the first screen, sticky add-to-cart bar.

Product page with the personalisation options — Product page: personalisation, priced per option, with the lead time.

Gift card page, with a chosen amount — The gift card: the customer picks the amount, the card arrives by email as an image.

Single-page checkout: details, delivery, payment and summary, with the free-shipping threshold.

Courses page — Courses and medical conferences, with quote requests.

Results

What changed for the team and for customers

What we measured	Before	Now
Waybills for an order with three suppliers	generated elsewhere, copied by hand, checked daily	three waybills from the order, tracking to the customer, “delivered” set automatically
What the customer sees after paying	one order, no parcels	the parcels, their contents and status, in the account and by email
Product personalisation	in the notes field	priced options, in the order, the email and the invoice
Gift card	plugin, coupon consumed in full	custom, balance spent across orders, online check
Hosting and backups	shared, no automatic backups	own server, containers, daily backups
SEO and best practices scores (Lighthouse)	–	92 and 92

SpeedOn 5 September 2026, before optimisation, the home page scored 81 on desktop and 35 on mobile in Lighthouse. After a day of work on fonts, critical CSS, scripts deferred until after first paint and the gallery: 95 on mobile and 100 on desktop for the home page, 92 to 98 on mobile for categories and products (PageSpeed Insights). The mobile product page was also made compact: photo, price and options fit on the first screen, and the add-to-cart button follows you in a sticky bar.

What the client says

We moved fies.ro to CodeZeep for a concrete problem: orders with three different suppliers handled by hand, hours lost every week copying tracking numbers and checking deliveries. The result: the process now runs automatically from order to “delivered”, plus a working gift card and product personalisation priced per option. A good example of software built around operations, not just a nice website.

Marius OnicaAdministrator, Together for Education and Health Foundation

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